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Coca-Cola Seagram PR

Powerful Leejung and electrifying Seagram combine to form an intense explosion!

Seagram brand model Leejung poses with a bottle of Seagram

The Coca-Cola Company’s sparkling water brand 'Seagram' has selected YGX dancer Leejung as its new brand model.

Leejung was chosen because of her strong, confident charm which cannot be hidden, which best matches Seagram’s brand image of an excitement which cannot be hidden. In addition to her proven dance skills as a choreographer for a number of girl groups in Korea, Leejung has gained popularity for her ‘Wannabe’ dance routine in the dance survival program ‘Street Woman Fighter’ that caused a sensation last year, in which she exuded charisma as a ‘young boss’ girl crush.

In the future, Seagram plans to carry out various activities with Leejung to convey the irreplaceable charm of Seagram, starting with a new TV commercial that conveys the intense excitement of Seagram which cannot be hidden.

In addition, Seagram plans to carry out new marketing campaigns and complete overhaul of its package design, as well as offer various activities that deliver intense energy and excitement to consumers in their daily lives.

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