Hahm Shout Doodle successfully carried out the PR campaign “Korean Food and Hanmac,” informing the public that OBC’s “Korea’s Representative Lager Project” Hanmac is a good beer to go with Korean food.
The “Korean Food and Hanmac” promotion was carried out at designated Homeplus stores over a two-week period as a part of the “Hanmac Table Project,” in which Chef Lee Wonil presents the Korean foods that best suit Hanmac.
Hanmac boasts a soft carbonation and savory taste that pairs excellently with richly-flavored Korean food. This promotion offered various benefits, such as discount coupons for fresh food and “Hanmac Soy Sauce” developed by Chef Lee Wonil, showing that Hanmac is a good beer to eat with Korean food.
Hahm Shout Doodle achieved a total of 1,590,895 impressions through media photo events, media tie-ups, influencer posts, and community operations, delivering the message that the taste of Hanmac goes well with Korean food.
Hanmac goes well with Korean food!
Hahm Shout Doodle successfully carried out the PR campaign “Korean Food and Hanmac,” informing the public that OBC’s “Korea’s Representative Lager Project” Hanmac is a good beer to go with Korean food.
The “Korean Food and Hanmac” promotion was carried out at designated Homeplus stores over a two-week period as a part of the “Hanmac Table Project,” in which Chef Lee Wonil presents the Korean foods that best suit Hanmac.
Hanmac boasts a soft carbonation and savory taste that pairs excellently with richly-flavored Korean food. This promotion offered various benefits, such as discount coupons for fresh food and “Hanmac Soy Sauce” developed by Chef Lee Wonil, showing that Hanmac is a good beer to eat with Korean food.
Hahm Shout Doodle achieved a total of 1,590,895 impressions through media photo events, media tie-ups, influencer posts, and community operations, delivering the message that the taste of Hanmac goes well with Korean food.