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OBC Hanmac, “Hanmac for Korean food” promotion PR

Hanmac goes well with Korean food!

A table display of Korean food and a woman holding out to Hanmac beers.

Hahm Shout Doodle successfully carried out the PR campaign “Korean Food and Hanmac,” informing the public that OBC’s “Korea’s Representative Lager Project” Hanmac is a good beer to go with Korean food.

The “Korean Food and Hanmac” promotion was carried out at designated Homeplus stores over a two-week period as a part of the “Hanmac Table Project,” in which Chef Lee Wonil presents the Korean foods that best suit Hanmac.

Hanmac boasts a soft carbonation and savory taste that pairs excellently with richly-flavored Korean food. This promotion offered various benefits, such as discount coupons for fresh food and “Hanmac Soy Sauce” developed by Chef Lee Wonil, showing that Hanmac is a good beer to eat with Korean food.

Hahm Shout Doodle achieved a total of 1,590,895 impressions through media photo events, media tie-ups, influencer posts, and community operations, delivering the message that the taste of Hanmac goes well with Korean food.

People gather around a Hanmac promotional display.

Hahm Shout Doodle

Phone : T. 02-6020-0500 F. 02-6020-0671

Post Tower, 16th Fl. 89 Mapo-daero, Mapo-gu, Seoul Korea

Company Registration Number : 106-86-49566

E-mail :  hsd@hahmshout.com 

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