Total Marketing Solution Service helping business succeed

McDonald’s Korea's ‘Taste of Korea’ project successfully completed!

Hahm Shout Doodle and McDonald’s Korea introduce the ‘Boseong Green Tea Pork Burger’ as a part of the ‘Taste of Korea’ project to promote the use of domestic ingredients and McDonald's Korea efforts to contribute to the local community.

Workers wave from a McDonald's stand.

McDonald's, which has captivated the taste of domestic customers through the ‘Taste of Korea’ project, has launched a new menu item, the ‘Boseong Green Tea Pork Burger.’

The Boseong Green Tea Pork Burger is a new menu item containing pork patties from pigs raised on farms in Chungcheong Province and fed green tea leaves from Boseong, South Jeolla Province. This shows that McDonald’s Korea is continuously striving to use domestic ingredients. In addition, the Boseong Green Tea Pork Burger Festival was held to give an opportunity to local residents, who do not have nearby stores, to taste new menu items and enjoy themselves, showing McDonald Korea’s efforts to contribute to the local community.

Hahm Shout Doodle held an RTM event for the media to promote the ‘Boseong Green Tea Pork Burger’ and the idea of McDonald Korea’s local sourcing, visiting the festival with media outlets and conducting various PR activities such as reportage and broadcasting sponsorship.

An advertisement for the Boseong Green Tea Pork Burger offered by McDonald's Korea.

Hahm Shout Doodle

Phone : T. 02-6020-0500 F. 02-6020-0671

Post Tower, 16th Fl. 89 Mapo-daero, Mapo-gu, Seoul Korea

Company Registration Number : 106-86-49566

E-mail :  hsd@hahmshout.com 

Copyright ⓒ 2021 Hahm Shout Doodle All rights reserved.