Hahm Shout Doodle successfully carried out the launch project for OB Beer Cass’s first wheat beer ‘Cass White’ at the IFC Mall in Yeouido.
Cass White is a lager-style hybrid wheat beer with a soft taste, featuring the fragrant aroma of coriander and a clean freshness unique to Cass.
Through the “Welcome to White Canvas” pop-up showcase, OB Beer expressed the message of Cass White, which is to “just enjoy it as it is,” on a huge white canvas space of 6 meters wide and 11 meters high. The canvas features artwork from a live drawing performance by the delightful pop artist Hong Won-pyo, where audience members also came up to draw on the canvas to complete this gigantic work of art. This collaborative work between the artist and audience was released in digital form on the NFT trading platform OpenSea.
In addition, the hexahedral mirror in the white canvas box allowed that allows viewers to look at themselves from various angles was well-received.
Hahm Shout Doodle successfully carried out the launch project for OB Beer Cass’s first wheat beer ‘Cass White’ at the IFC Mall in Yeouido.
Cass White is a lager-style hybrid wheat beer with a soft taste, featuring the fragrant aroma of coriander and a clean freshness unique to Cass.
Through the “Welcome to White Canvas” pop-up showcase, OB Beer expressed the message of Cass White, which is to “just enjoy it as it is,” on a huge white canvas space of 6 meters wide and 11 meters high. The canvas features artwork from a live drawing performance by the delightful pop artist Hong Won-pyo, where audience members also came up to draw on the canvas to complete this gigantic work of art. This collaborative work between the artist and audience was released in digital form on the NFT trading platform OpenSea.
In addition, the hexahedral mirror in the white canvas box allowed that allows viewers to look at themselves from various angles was well-received.